Marketing, strategy, creativity, innovation, inspiration… I love it all!

I studied Marketing Management in Brussels (BE) and Leisure & Experience Management in Breda (NL). Ambitious and eager to inspire on change, I started my career as projectmanager of ‘Gastvrij Nederland’: a national marketing & innovation project for the Dutch tourism & leisure industry. ‘How can we improve the Dutch tourism and leisure products so it better meets the needs of the Dutch tourists?’

From inspiring the many different stakeholders in the national tourism and leisure industry, I moved on to consulting entrepreneurs on their marketing plan and working side-by-side with an entrepreneur in a small/medium enterprise in the leisure industry. Focused on professional growth, I made my next move to an international organization with a revolutionary vision working for A-brands and FMCG. And although I was sceptic about working in a “big company”, I’m very glad I started working at For 2,5 years as Retail Campaign Manager and recently as Business Developer. Both challenging as inspiring, both serious business as big fun. This is how I like it!

“Dear past, thank you for all the lessons. Dear future, I am ready!”


  • Ilse Michiels
  • ° 30-03-1984, Dendermonde (Belgium)


  • Marketing Management, Master (Ehsal, Brussels, 2006)
  • Leisure & Event Management, Bachelor (NHTV, Breda, 2007)
  • Digital Communication, Executive (Solvay, Brussels, 2016)


Please download my CV in English here:

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