IMmarketing NEWS

A Flemish woman living in the Netherlands…

Being a Flemish woman living in the Netherlands, I’m fascinated with the differences in cultures and language. I’ve been living here for 9 years and still I’m recognized as being Flemish by the minute I open my mouth. Although all my Flemish friends claim me to be more Dutch than Flemish by now. But, it can be interesting knowing a bit of both cultures and languages… In my previous job, I worked on Belgian projects. I (working from the Netherlands) was in the lead of the Flemish part and my colleague (working from Spain, but being French) was in the lead of the French part. I benefited from understanding both languages, but you still need a native tongue when copywriting. It was fun working together. With bol.com, part of my job is helping to adapt the Dutch offers to the Flemish clients. And in my spare time, I help a friend with translating Dutch articles about tourism in Dutch Limburg to Flemish, to persuade Flemish tourists to spend their holiday in the Netherlands. It’s not that bad being a Flemish woman living in the Netherlands 😉  ...

Belgian team is expanding

It’s great fun to see the Belgian team at bol.com growing and to meet new colleagues. Together we get more done and there is still so much to achieve. It’s a challenging job, but working both in the Belgian and Dutch team to create the best shop for us all is a rewarding and exciting job. To all Flemish talents who want to join our team, let us know! Check out the jobs at bol.com:...

‘Communie’ campaign specifically for Belgium

At bol.com, we aim to create the best shop for us all for all Dutch people. Mostly, this means the same for Dutch as Flemish people. But just as well, there are many differences between the Dutch and Flemish customers. For example, in Flanders, we celebrate our communion (once at the age of 6 and once at the age of 12) with a big party for all of our friends, family and we get a lot of presents. Today we launched a new campaign, specifically for Belgium: ‘Communie vieren. Alles voor een onvergetelijk communie- of lentefeest’. Preparing the party, finding the perfect dress or choosing the gift you want… just as well as looking for the perfect gift to give at a communion party: find it all in our Communion Shop. You even make change to win cool presents. Check it...

Belgium theme week at bol.com

Once or twice in a year, we organize a ‘Belgium theme week’ at bol.com. Although we are only 20 Belgians in a team of over 800 Dutch employees, we are actually – Dutch, Belgian or other nationality – all part of the Belgian team. To celebrate this Belgian team spirit, we organized a Belgian drink with… Belgian beer, what else?!...

bol.com, we’re on a roll… who’s joining?

Time flies when you’re having fun. I can’t believe it’s only 2 months since I started as Retail Campaign Manager at bol.com. I launched the Alles Kids campaign and Najaarsreleases campaign, I’m over my head in preparing the next campaigns, we’ve already made some small steps onto a perfect fit between bol.com & Albert Heijn Belgium and much more! It’s fun working both with Dutch as Belgian colleagues and as I like to spread the joy, here the invitation to my friends: looking for a challenging and rewarding job at bol.com? Check it out: banen.bol.com. Especially these vacancies: Senior Productmanager Home & Living België Buyer Computer & Games België Junior Campagne Marketeer Want to know more about working at bol.com? Let me know, I’ll happily answer your...

Thank you trnd & here I come… Bol.com!

Today I’m thanking my colleagues at trnd for a great time. It was a short and busy time with many projects to run or help running. trnd has an inspiring vision and is changing the world of communication; power to the people! I support their vision 100% and wish them all the best in their ‘next level’! I’ve learnt a lot and I’m grateful for the chances they gave me. Still, I already noticed early on in my time at trnd that my job needs a totally different type of person. I wish for trnd and myself a better fit. I want to show more of my colours and shine, since that is when I’m most valuable for a company and for myself. To strive for success is to be honest to yourself and aim high. Even though this means I am changing my life all over … again, but let’s be honest: I love changes, when they pave the path to new opportunities. And a new opportunity did cross my path… Hello Bol.com! As of the 1st of September, I am starting as Retail Campaign Manager for Belgium at Bol.com. To be offered the chance to join a winning team and to join their vision in being the best shop from the Netherlands and Belgium, that sounds like music to my ears. Being a Belgian (even more: a Flemish) in the Netherlands, comes in handy when helping the Retail Campaign team with their focus on Belgium. I’ve heard great things about this company, I see them winning one prize after the other and I have had my eye...

IMmarketing helps sport entrepreneurs.

With a passion for marketing and for sports, it’s fun to help sport entrepreneurs with marketing advise. Rather by coincidence I came to help two entrepreneurs. Together with each of them, we created a marketing plan for their new business or business change. It’s great to help by inspiring, guiding and advising these people, who have lots of ideas, passion and energy. I hope to be able to present some of their success here soon. I wish them both best of luck with the realisation of these...

trnd is growing: new partner!

Gruner + Jahr and trnd are joining forces. They are becoming real partners, since Gruner + Jahr is taking 50% share in trnd. This partnership offers trnd the power to grow internationally, develop cross-media campaign formats and achieve their targets faster. Promising news when working for trnd. This emphasises once more the potential of Collaborative Marketing. The time is here for a close collaboration between consumers and brands! Read more...

Personal Mission Statement

On 30th of March 2014 I reached my 30th birthday. I didn’t find it easy to celebrate this age, since during my twenties, I had said regularly ‘I want to do/achieve/reach/experience this before I will be 30’. So… I needed a new plan with new goals. Time to check my Personal Mission Statement and to adapt my goals for the next 5-10 years. I loved the exercise: brainstorming, soul-searching, reflecting… and creating a strategy for myself! And I already notice the benefits, I feel like ‘I’m back on track’ with a focus on the goals and values that really matter to me: dream, dare, do… passionately!...

BE in trnd BEnelux!

trnd Benelux has a growing number of campaigns in Belgium and the participation rate of our Belgian community and the results are great! L’Oréal Paris Sublimist, iRobot Roomba, Scottex Moist Toilet Paper and Vichy Dercos Neogenic… these are only the latest campaigns in Belgium…. It’s exciting to meet so much enthusiasm from our trnd community in Belgium who are trying out the products and spreading their honest opinion and experiences with family, friends and acquaintances. And off-course it’s fun to get back to the brands and present to them terrific results. Our trnd-community is growing and we invite everyone to join: click here! Are you representing a brand and would you like to find out more about trnd and what it can do for you, click here. As you know by now, people are talking about you. Wouldn’t you rather have them talking with you? (Andy Sernovitz about Word of Mouth Marketing)...

IMprojectmanagement: Word-of-Mouth Marketing

Amsterdam, Netherlands, 01-08-2013. I love changes, progress and growth… and I get to embrace all of this by taking a new step in my marketing career as Project Manager for trnd Benelux. trnd (the real network dialogue) is the leading word-of-mouth marketing company in Europe and beyond, with its head agency in München (Germany) and other agencies in Switzerland, Austria,  Spain, France, Italy, Argentina and more. trnd provides companies with the opportunity to include the highly effective instrument of word-of-mouth in their marketing mix in a carefully planned and measurable way, in order to trigger private conversations between individual consumers. With clients such as P&G, Wrigley, Henkel, GSK, Bosch, Unilever, L’ORÉAL, Philips, smart or Microsoft, it’s a young but ambitious company to work for! Management is all about managing in the short term, while developing the plans for the long term (Jack...

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