2002 – 2007


Master in Science of Economics – Marketing Management

Bachelor incl internship in Leisure Management

2007 – 2010

RECRON (branch organization)

Project Manager

2011 – 2013

Health Club Fit2Move (SME) 

Assistant Club Manager

2013 – 2014

trnd (agency, scale-up)

Campaign Manager

2014 – now (corporate, scaler)

Senior Business Developer

Retail Campaign Manager

Senior Strategy & Business Developer

Marketing Manager Belgium

B2B Marketing Manager



    • Translation of segmentation research into SME entrepreneurs advice for the camping & bungalow industry
    • Launch strategy for in French-speaking Belgium
    • Growth (penetration) strategy for in Dutch-speaking Belgium for
    • B2B brand, performance, acquisition & proposition marketing for



Project management

    • “Peak sales” project management for
    • Organization of entrepreneurial events for and sports events for Health Club Fit2Move
    • Word-of-Mouth campaign management for major FMCG brands
    • Stakeholder management with government, schools & industry organizations for RECRON project
    • Business plan & fundraising for new, small-scale non-profit organization

Strategy & Business Development

    • Pilot on service points in Albert Heijn stores
    • Implementation of new logistics Last Mile services for
    • Implementation of pick-up points in Delhaize supermarkets
    • Pilot for joint loyalty subscription – Albert Heijn