Career

2002 – 2007

Studies

Master in Science of Economics – Marketing Management

Bachelor incl internship in Leisure Management

2007 – 2010

RECRON (branch organization)

Project Manager

2011 – 2013

Health Club Fit2Move (SME)

Assistant Club Manager

2013 – 2014

trnd (agency, scale-up)

Campaign Manager

2014 – now

bol.com (corporate, scaler)

Senior Business Developer

Retail Campaign Manager

Senior Strategy & Business Developer

Marketing Manager Belgium

B2B Marketing Manager

Accomplishments

Marketing

- Translation of segmentation research into SME entrepreneurs advice for the camping & bungalow industry
- Launch strategy for bol.com in French-speaking Belgium
- Growth (penetration) strategy for bol.com in Dutch-speaking Belgium for bol.com
- B2B brand, performance, acquisition & proposition marketing for bol.com

Project management

- “Peak sales” project management for bol.com
- Organization of entrepreneurial events for bol.com and sports events for Health Club Fit2Move
- Word-of-Mouth campaign management for major FMCG brands
- Stakeholder management with government, schools & industry organizations for RECRON project
- Business plan & fundraising for new, small-scale non-profit organization

Strategy & Business Development

- Pilot on bol.com service points in Albert Heijn stores
- Implementation of new logistics Last Mile services for bol.com
- Implementation of bol.com pick-up points in Delhaize supermarkets
- Pilot for joint loyalty subscription bol.com – Albert Heijn