Career
2002 – 2007
Studies
Master in Science of Economics – Marketing Management
Bachelor incl internship in Leisure Management
2007 – 2010
RECRON (branch organization)
Project Manager
2011 – 2013
Health Club Fit2Move (SME)
Assistant Club Manager
2013 – 2014
trnd (agency, scale-up)
Campaign Manager
2014 – 2022
bol.com (corporate, scaler)
Senior Business Developer
Retail Campaign Manager
Senior Strategy & Business Developer
Marketing Manager Belgium
B2B Marketing Manager
2022 – now
Kruitbosch (SME, wholesaler)
Brand Manager
Accomplishments
Marketing
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- Translation of segmentation research into SME entrepreneurs advice for the camping & bungalow industry
- Launch strategy for bol.com in French-speaking Belgium
- Growth (penetration) strategy for bol.com in Dutch-speaking Belgium for bol.com
- B2B brand, performance, acquisition & proposition marketing for bol.com
- Rebranding and repositioning Kruitbosch wholesaler
- Marketing plan, execution and optimization for PENDLR wholesale
Project management
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- “Peak sales” project management for bol.com
- Organization of entrepreneurial events for bol.com and sports events for Health Club Fit2Move
- Word-of-Mouth campaign management for major FMCG brands
- Stakeholder management with government, schools & industry organizations for RECRON project
- Business plan & fundraising for new, small-scale non-profit organization
- Website development pendlrmobility.com
Strategy & Business Development
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- Pilot on bol.com service points in Albert Heijn stores
- Implementation of new logistics Last Mile services for bol.com
- Implementation of bol.com pick-up points in Delhaize supermarkets
- Pilot for joint loyalty subscription bol.com – Albert Heijn
- Strategy development PENDLR
- Development of new propositions for PENDLR